Objective, non-destructive fruit intelligence
How to get a great watermelon. Every time.
Every watermelon should be sweet, crunchy and juicy. SMART Melon helps growers raise a better crop, tell ripe fruit from unripe without cutting one open, pick at just the right moment, and follow every melon to the shop — so you never take home a dud.
The problem
Bought a watermelon that wasn’t quite right?
Not sweet. Floury. Mushy. Growers cut good fruit to guess at ripeness, retailers dump what misses, and consumers remember the bad one — not the brand.
~60%
of the time — that’s how often pickers “guesstimating” maturity get it right
4 in 10
melons risk disappointing the shopper who takes them home
40K t
of watermelon dumped in Australia each year — around $100M of waste
90%*
maturity accuracy with SMART tap — without cutting a single melon
*Royal Armada variety farm trials, 2026.
The platform
Five SMART products. One connected journey.
From seeds to smiles: each product feeds the next, turning growing, harvest and retail into one data-driven system.
SMART grow*
Grower decision support that gets the crop right from day one.
Learn more →SMART tap*
Patented, non-destructive maturity assessment for every melon in the field.
Learn more →SMART vision*
On-board computer vision that turns harvest into a data stream.
Learn more →SMART harvest*
Harvest, harvest-aid and pack-shed automation.
Learn more →SMART melon*
Branded premium fruit with a promise consumers can taste.
Learn more →Where does it fit for you?
See how the six biggest grower problems map to the platform, one to one.
Problem → solution mapLive today
Real dashboards. Real paddocks. Real decisions.
- Proven field MVP. The SMART tap sensor and companion app are operational in real melon blocks — validated over 10 farm trials.
- Growers on the inside. Growers love us: half of our shareholders are watermelon growers, and our software is built on their feedback.
- Working dashboards & maps. Heatmaps, maturity maps and harvest dashboards already delivering actionable insight to growers.
- Strong industry interest. Inbound interest from growers, breeders, exporters and retailers exploring platform integration.
Who it’s for
Everyone wins when the melon is right.
For growers
Less waste, better labour use, better fruit — and the data to prove it. Better productivity, season after season.
Explore the platform →For retailers & exporters
Consistent quality that ends dumped fruit and disappointed customers — and brings shoppers back for more.
See SMART melon* →For consumers
A vertical AI platform for fruit intelligence, validated in the field and built to scale beyond melons.
→
The promise
From watermelon seeds to watermelon smiles.
Our vision is to become the world’s leading platform for objective, non-destructive fruit intelligence — from breeding to consumer. It starts with fruit worth smiling about.
Our storyLet’s create more watermelon smiles — together.
Talk to us about bringing the SMART platform to your farm, your shelves or shopping trolley.